Where Comfort, Confidence & Fit Come First
31 Years of
Empowering Women
In 1994, Lisa Medhurst set out to change the lingerie industry after struggling to find beautiful, well-fitting bras for herself. At the time, most plus-size lingerie options were dull, beige, and uninspired. Frustrated with the lack of choice, Lisa took matters into her own hands—literally.
With just six weeks’ holiday pay, she started making lingerie from her home in Frankston North. What began as a passion project soon took off like wildfire. After being featured in the local newspaper, orders started pouring in. Lisa’s Lacies quickly became a go-to destination for plus-size lingerie, maternity bras, post-surgery bras, and custom-fitted shapewear.
Fast-forward 31 years, and Lisa’s Lacies is now a multi-award-winning lingerie brand, proudly serving women across Australia & New Zealand. We are recognised for our unmatched size range (174 sizes!), outstanding customer service, and dedication to inclusivity.
In 2024, we proudly won the Business Excellence Gala Awards – Retail Award, solidifying our place as a leader in the industry.
Who We Are
Why We Exist
Because everyone deserves to feel beautiful. Whether you’re looking for everyday bras, sports bras, mastectomy bras, maternity bras, or something in between, we design styles that fit, flatter, and feel fantastic.
Because shopping should be empowering, not frustrating. No more awkward, judgmental fitting rooms – we make sure you leave feeling amazing.
Because fit matters. 85% of women wear the wrong bra size. The right fit transforms how you feel, look, and move.
What Makes Lisa’s Lacies Different?
Lisa’s Lacies has been in business for over 30 years because we care. It’s that simple.
Featured in TV, Magazines, & Fashion Parades (Including the USA!)
Our Journey
As Featured In…
Over the years, Lisa’s Lacies has been celebrated in national newspapers, magazines, and fashion parades. Here’s a look at our journey through the eyes of the media:
Business Awards & Recognition
1998 & 2000 Peninsula Business Woman of the Year (Mornington Peninsula Flier, Frankston Standard)
Frankston Business Excellence Awards Winner (Retail Category, 2024)
Leader in Australian Plus-Size Fashion – Featured in Woman’s Day, Frankston Standard, BRW Magazine, The Independent
Media Features & TV Appearances
Lisa Medhurst’s inspiring journey has been covered in numerous magazines and newspapers. In a 1998 Business Review Weekly feature, Lisa shared how she turned job loss into an opportunity to create Australia’s largest plus-size lingerie store.
The Mornington Peninsula Flier called Lisa “an industry pioneer” after she won Business Woman of the Year in 1998, highlighting her commitment to empowering women through fashion.
Lisa’s Lacies has also been featured in TV fashion parades, with products appearing in movies and on Neighbours.
A Community of Loyal Customers
Many of our customers have been shopping with us for 30+ years – and now, their daughters and granddaughters are part of the Lisa’s Lacies family.
At Lisa’s Lacies, we don’t just sell lingerie – we help women rediscover their confidence.